The purpose of marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved.

Most industrial and commercial organizations have their own in-house marketing departments responsible for the broad spectrum of marketing activities. A number of opportunities also exist in advertising agencies, market research and sales organizations.


  • Computer Practice N4, N5
  • Marketing Management N4, N5, N6
  • Entrepreneurship & Business Management N4, N5
  • Management Communication N4
  • Sales Management N5, N6
  • Marketing Communication N6
  • Market Research N6