COURSE BACKGROUND

The purpose of Marketing Management is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved.

Most industrial and commercial organizations have their own in-house marketing departments responsible for the broad spectrum of marketing activities. A number of opportunities also exist in advertising agencies, market research and sales organizations.

The National Diploma in Marketing Management is made up of the following courses which are done over a period of 18 months.

National Certificate (N4): Marketing Management, Management Communication, Entrepreneurship & Business Management, Computer Practice.

National Certificate (N5): Marketing Management, Sales Management, Public Relations, Entrepreneurship & Business Management.

National Certificate (N6): Marketing Management, Sales Management, Marketing Research, Marketing Communication.

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