Marketing Management (N4 - N6)

Course Background: Marketing Management (N4 – N6)

Marketing Management is critical for delivering value to consumers through effective communication, distribution, and pricing strategies. Ensuring that products, services, ideas, and benefits reach consumers when and where they are needed allows marketers to increase customer satisfaction. In turn, successful marketers adjust their offerings to changing market conditions, which helps build long-term, mutually beneficial relationships.

The goal of Marketing Management is to understand and meet customer needs through strategic decision-making. This requires making informed choices that ensure the efficient distribution of goods and services while aligning with the broader goals of businesses, consumers, and society. Upon completing the program, students will gain a wide range of skills, such as conducting market research, identifying target markets, creating promotional materials, and presenting marketing proposals effectively.

Program Overview: Marketing Management (N4 – N6)

This course offers a solid foundation in understanding customer needs, developing effective strategies, and delivering value through multiple platforms. By combining theoretical knowledge with practical experience, it equips you with the essential skills required for success in both marketing and business sectors. As a result, graduates will be prepared to take on marketing challenges and make a measurable impact in their professional careers.

Year 1: N4 & N5 Marketing Management Courses
First Semester: N4 Marketing Management
  • Marketing Management: Study various market types, the marketing mix, consumer behavior, marketing strategies, and international marketing.
  • Management Communication: Enhance your communication skills, focusing on business documentation, motivational techniques, and advertising theory.
  • Computer Practice: Build proficiency in Microsoft Office tools, email communication, and internet usage.
  • Entrepreneurship & Business Management: Gain insights into creating business plans and launching new ventures.
Second Semester: N5 Marketing Management
  • Marketing Management: Explore marketing strategies, consumer behavior, and international marketing to deepen your understanding of global markets.
  • Sales Management: Learn how to organize sales activities, recruit and train sales teams, and manage compensation and performance.
  • Computer Practice: Continue developing your digital skills and expertise in Microsoft Office tools.
  • Entrepreneurship & Business Management: Improve your ability to create detailed business plans and enhance your entrepreneurial skills.
Year 2: N6 Marketing Management Courses
First Semester: N6 Marketing Management
  • Marketing Management: Dive deeper into advanced marketing strategies, with an emphasis on international marketing and consumer behavior.
  • Sales Management: Study advanced techniques in managing sales teams, organizing sales activities, and evaluating performance.
  • Marketing Research: Learn to utilize tools like surveys and focus groups to understand customer needs effectively.
  • Marketing Communication: Discover how to use advertising media to craft compelling and successful marketing campaigns.

Key Skills Acquired in Marketing Management

  • Understanding Consumer Behavior: Gain insights into customer decision-making processes, which are key to crafting effective marketing strategies.
  • Developing Effective Marketing Strategies: Learn to create strategies that align with market demands and business objectives.
  • Practical Experience with Digital Tools: Acquire hands-on experience with digital marketing tools and communication platforms.
  • Business Plan Development: Master the process of creating detailed, actionable business plans.
  • Proficiency in Marketing Research: Learn how to conduct research, analyze trends, and use data to inform important business decisions.

Most industrial and commercial organizations have their own in-house marketing departments responsible for the broad spectrum of marketing activities. A number of opportunities also exist in advertising agencies, market research and sales organizations.

  • Marketing
  • Sales
  • Market Research
  • Advertising
  • Branding
  • Distribution
  • Entrepreneur

Grade 12 National Senior Certificate or equivalent qualification

The National Diploma in Marketing Management is made up of the following courses which are done over a period of 18 months.

National Certificate (N4): Marketing Management, Management Communication, Entrepreneurship & Business Management, Computer Practice.

National Certificate (N5): Marketing Management, Sales Management, Public Relations, Entrepreneurship & Business Management.

National Certificate (N6): Marketing Management, Sales Management, Marketing Research, Marketing Communication.

N4 60 Credits
N5 60 Credits
N6 60 Credits
Total 180 Credits
Duration 18 Months
Registration Fee R350.00
Deposit Fee R950.00
Monthly Fee R900.00 (18 Months)
Course Fee R17500.00

NB: Deposit And Registration Fees Are Non-Refundable.

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